LG Electronics Bags Most Trusted Brand Award

LG Electronics, a global leader in consumer electronics and home appliances, has bagged the 2012 Most Trusted Brand Award as the most trusted home appliance brand in Nigeria.

The award was awarded by BrandHealth in recognition of LG Electronics’ innovative products that have made quality home appliances available to Nigerians.

Speaking at the event, the Chief Executive Officer of BrandHealth, Mr Emman Udowoima, said: “Going by the research we conducted, the LG brand is undisputedly the most trusted home appliance brand in Nigeria. LG has distinguished itself going by the array of quality products it has on offer”.

Also speaking at the event the Corporate Marketing Manager, LG Electronics, Mr Rajesh Agnihotri, said: “We are committed to providing our teeming consumers with first-rate products that meet their peculiar needs. Our responsive posture is what has endeared many to the LG brand”.

The Most Trusted Brand awards is organised annually by BrandHealth, a brands research company. This year’s event was the third edition. It is an initiative developed and executed as a campaign to mobilize Nigerian consumers to ask for accountability from organisations who offer them goods and services.

In recent times, LG has introduced into the Nigerian market forward-thinking home appliances, one of which is the robot vacuum cleaner known as Hom-Bot. This stand-alone robot is capable of cleaning floors independently, allowing people to focus on things that matter most.  Another is the LG Anti-mosquito Air Conditioner which comes with an ultrasonic device that gives off ultrasonic sound at a frequency of 30-100KHZ. This sound knocks down as well as repels mosquitoes which are the carrier of the malaria parasite.