Harp Lager Ignites Consumers, Promotes Responsible Drinking at Eko 2012

Harp Lager, a Guinness Nigeria brand and the official alcoholic beverage for the 18th National Sports festival themed EKO 2012, is championing the cause for responsible drinking as fans celebrate with their teams during the festival. The brand is running a number of activities during the festival to create awareness and educate consumers about the benefits of responsible drinking.

Dare Art Alade signing Harp Lager’s ‘Drink Responsibly’ board

At the opening ceremony for the Sports festival, artistes and key government dignitaries such as ace musician, Dare Art Alade, former Speaker of the Lagos State House of Assembly, Senator Olorunnimbe Mamora, Honourable Kayode Opeifa, the Commisioner for Transport in Lagos State and other personalities signed the ‘Drink Responsibly’ boards to show their support for the campaign. 

According to Mr. Austin Ufomba, the Marketing Director, Guinness Nigeria, the company through its brand has always played a leading role in promoting responsible drinking and safe driving. “To facilitate and promote responsible drinking, Guinness Nigeria Plc has three principles in its approach namely: combating alcohol misuse, setting standards for responsible marketing and innovation, and promoting a shared understanding of what responsible drinking means in order to reduce alcohol-related harm. “ 

“While Harp is associated with enjoyment and celebration, we must also promote the benefits of responsible drinking, particularly during the EKO 2012 festival and the holiday season in general. At Guinness Nigeria, we do not support irresponsible alcohol consumption, and always ensure that our promotions, promotional packaging and events do not encourage or support such activity,” Mr. Ufomba added.

Throughout the sporting festival, sports lovers and customers will have the opportunity to sign the ‘Drink Responsibly’ boards at all the sporting venues and various Fan Parks within Lagos. Other elements of the awareness drive include information cards, restriction of people underage drinking at the entertainment areas and provision of free water to ensure consumers remain refreshed.

The ‘Drink Responsibly’ boards are positioned at Harp’s Fan Parks located within the Teslim Balogun Stadium, Surulere; Freedom Park, Lagos Island and the Agege Stadium, Agege.