The organisers behind the world's largest and most prestigious global annual awards celebrating creative excellence in brand communications have yesterday (November 27), named the multinational beverage corporation as the recipient of the 2013 Creative Marketer of the Year Award.
Formally known as the Advertiser of the Year Award takes place every June in Cannes, France. The prize is presented to brands that have distinguished themselves by inspiring innovative marketing of their products across multiple platforms and who embrace and encourage creativity in their brand communications produced by their agencies.
Having won its first Cannes Lion back in 1967, The Coca-Cola Company has gone on to pick up more than 100 Lions across different advertising and communication disciplines, including a Design Grand Prix in 2008 for the US entry Coca-Cola Identity and, most recently, the 2012 Outdoor Grand Prix win for China for Coke Hands.
Joe Tripodi, Executive Vice President and Chief Marketing & Commercial Officer of The Coca-Cola Company, says “Creativity has been and always will be at the heart of our brands. It fuels our business – with consumers, customers, fans, agencies and partners all over the world. We are honoured by this recognition and grateful to our agencies and partners who inspire and make us better.”
“The Coca-Cola Company’s restless pursuit of creative innovation in the marketing of its brands across multiple platforms in many different territories has been honoured at Cannes for many years,” says Philip Thomas, Chief Executive of Cannes Lions.
For more information, visit Coca-Cola Journey at www.coca-colacompany.com, follow us on Twitter at twitter.com/CocaColaCo or check out our blog, Coca-Cola Unbottled, at www.coca-colablog.com.
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