HP Introduce New Printers, Offers More Choices For Affordable

In an attempt to further offer more choices for affordable, reliable and quality printing to its teeming customers, one of the world leading technology companies, HP yesterday announced an expanded portfolio of its Deskjet Ink Advantage printers with six new printers which include first-to-market technologies such as wireless direct printing that does not require a network.

L-R: Tolulope Lawani, HP Printing and Personal Systems Marketing Manager, West Africa; Rita Amuchienwa, Channel Development Manager, HP IPG, English Africa and Janet Thiong'o HP IWS Product Manager, West, East and Southern Africa, Printing and Personal Systems Group during the launch of the Ink Advantage range of Printers in Lagos on Wednesday

The Ink Advantage series will enables customers to print up to two times the amount of pages for the same cost and offers the most extensive line-up in Nigeria.  The new line-up of Deskjet Ink Advantage printers are enhanced with more features and faster print speeds than predecessors, while offering different price-points to address customers’ varying needs.

The new series are: 2515, 3525, 5525, 4615, 4625 and 3515 e-All-in-One produces. With the new Ink Advantage printing systems, home users and micro-business customers can now print up to two times the amount of pages for the same cost. The new features include wireless printing without a network which enables users to print directly from their mobile phones, computers and other devices through WiFi.

 “HP has an unrivalled track record of bringing industry-leading innovation and choice to our customers. Our growing HP Deskjet Ink Advantage portfolio will offer more affordable choices that allow our customers to print more at a lower cost, without sacrificing quality or reliability,” said Janet Thiong’o, IWS Product Manager, West, East and Southern Africa, Printing and Personal Systems Group.
On why the company embarked on the introduction of the new series, Thiong'o stated: "We carried out a study on what consumers want and we found out at the end of our research that they want to print more at an affordable rate that was why we came up with this new printers."

According to the Channel Development Manager of HP, PPS, Africa, Rita Amuchienwa, the new HP Deskjet Ink Advantage 3525, 3515 and 5525 e-All-in-One printers come with first-to-market features that grow HP’s lead in addressing customers’ growing mobile and digital needs by allowing them to easily print from any wireless-enabled mobile devices without a network or router through HP wireless direct printing, print from virtually anywhere with HP ePrint while the HP Deskjet Ink Advantage 5525 e-All-in-One printer, which also allows for direct scanning to emails without a PC.

One of the notable photographers in the country, Seyi Lawson also shared his experience with BrandArena having used the 5525 e-All-in-One printer. His words: "I was amazed with the quality of the printer. I tried both photographic and paper printing on it and really liked the output. It is quite different from any of the printers I have ever used. It prints faster and clearer than other printers. Sincerely, its a great device that I'm sure everyone will like every of these series."

The exceptional reliability offered by HP Deskjet Ink Advantage printers also allows users to reduce the cost of printer damage and reprints from messy leaks, spills and clogged cartridges with the use of alternatives.

HP Deskjet Ink Advantage 2515 All-in-One printer comes with an intuitive graphic display for easy printing, scanning and copying, while delivering high-quality prints at low running costs; 3525 and 5525 e-All-in-One printers offer HP wireless direct printing that allow users to easily print from wireless-enabled mobile devices without a network or router.

The HP Deskjet Ink Advantage 4615 All-in-One and 4625 e-All-in-One printers allow users to print, scan, copy and fax, and save up to 40% on energy consumption with Scheduled On/Off while the 3515 e-All-in-One produces offers users brilliant borderless documents and photos, plus eye-catching flyers and more—at home.