adidas NEO Label has appointed global phenomenon and POP/R&B superstar Justin Bieber as its style icon. To celebrate this partnership, teens worldwide can hunt down the superstar's exclusively customized NEO gold sneakers online in a bid to win a pair and meet Justin on tour.
As NEO's new global style icon, Justin Bieber will inspire young consumers with the label's stylish and fresh teen looks through a two-year partnership until end-2014. As well as sporting his favorite NEO looks, Justin will make appearances for the label in its major markets throughout 2013 and share its latest news and collections through his vast social media reach.
He will front NEO's seasonal campaigns under its "Live Your Style" positioning, with Spring/Summer 2013 to debut in February. Teens will be able to shop for his favorite NEO looks and personally selected styles for each season.
To mark the appointment, adidas NEO Label and Justin launched a competition to find his NEO sneakers online in the Find My Golden Shoes challenge. Pictures of Justin's exclusively customized NEO gold sneakers that he is wearing during his Believe World Tour concerts are hidden online.
One lucky entrant each week over five weeks will win a pair of the NEO gold sneakers and an all-inclusive trip to meet Justin on tour in Miami. Entrants will also have the chance to win daily prizes of NEO goodies.
adidas NEO Label is one of the proud sponsors of Justin Bieber's "Believe" world tour 2012/2013.
To watch the video message of Justin announcing the news and to sign up for daily competition clues go to www.facebook.com/adidasneolabel. To stay up to date on all things NEO, including the label's fresh new looks and Justin Bieber 's seasonal favorites beginning 2013 visit www.adidas.com/NEO.
As NEO's new global style icon, Justin Bieber will inspire young consumers with the label's stylish and fresh teen looks through a two-year partnership until end-2014. As well as sporting his favorite NEO looks, Justin will make appearances for the label in its major markets throughout 2013 and share its latest news and collections through his vast social media reach.
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| Justin Bieber |
To mark the appointment, adidas NEO Label and Justin launched a competition to find his NEO sneakers online in the Find My Golden Shoes challenge. Pictures of Justin's exclusively customized NEO gold sneakers that he is wearing during his Believe World Tour concerts are hidden online.
One lucky entrant each week over five weeks will win a pair of the NEO gold sneakers and an all-inclusive trip to meet Justin on tour in Miami. Entrants will also have the chance to win daily prizes of NEO goodies.
adidas NEO Label is one of the proud sponsors of Justin Bieber's "Believe" world tour 2012/2013.
To watch the video message of Justin announcing the news and to sign up for daily competition clues go to www.facebook.com/adidasneolabel. To stay up to date on all things NEO, including the label's fresh new looks and Justin Bieber 's seasonal favorites beginning 2013 visit www.adidas.com/NEO.
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