Cold Stone Creamery is strengthening
its international presence by accomplishing the significant milestone of
entering its 20th country with a franchise agreement to launch into the
Nigerian market.
This agreement also allows for the
continued development of Cold Stone Creamery, America’s most innovative ice
cream concept within the African continent. Kahala, Cold Stone Creamery’s
parent company, has signed a 10 year Master Franchise Agreement with Eat’n’Go a
fast- rising group of restaurants to bring the “Ultimate Ice Cream Experience to
Nigeria.
This top-notch
Nigerian QSR player, which identified with great taste and experience, is set
to commission the first two outlets of the global fast food brand in Victoria
Island and Lekki, Lagos. There is also a precise development plan to open more
outlets of the brand nationwide.
“Cold Stone Creamery's ice cream is a
custom-made work-of-art that reflects one’s personality with its endless
choices and combinations made of super-premium ingredients that are always fresh
and tasty,” said Managing Director, Eat‘n’Go Ltd. Eric Andre, we only partner with the best,
finest and most unique brands. We are delighted to start providing Nigerians
with the ‘Ultimate Experience within the ice cream industry.”
He further disclosed that, Cold Stone
Creamery will be the first national ice cream chain and the first ice cream
concept to provide the unique customizable serving experience in Nigeria. This, combined with Eat n Go’s operational know-how,
ability to secure premiere locations, drive traffic to their stores, as well as
their successful reputation for quality and innovation, makes for a successful
partnership.
“Since Nigeria is the trendsetter
within Western Africa, finding a partner in this country was an undeniable next
step to continue our growth within the continent,” said Dan Beem, Cold Stone
Creamery’s International President. “Eat’n’Go is
a subsidiary of an extremely well known company in Nigeria. The breadth of knowledge and experience they have in the
market is second to none, which makes them the best and most perfect partner
for Cold Stone Creamery in Nigeria.”
Cold Stone Creamery’s explosive
international growth began in November 2005 when the company opened its first
international store in Tokyo, Japan. Today, Cold Stone Creamery stores are
operating in more than 380 international locations and in 20 different
countries including China, South Korea, Canada, Denmark and the United Arab
Emirates.
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