Microsoft’s Social Network So.cl

Microsoft appears to be building a social network of its own, after their reported $250 million dollar investment in Facebook a number of years ago which saw them take a 4% stake in the company.

The technology giant have announced they quietly launched “So.cl” last year, which they described as a social-search tool that allows users to share information and meet people with common interests. Microsoft were keen to protect their investment in Facebook and highlighted their venture was not a rival to Facebook.

“So.cl is an experimental research project focused on the future of social experiences and learning, especially among younger people,” read a Microsoft email statement.

“We expect students to continue using products such as Facebook, Twitter, LinkedIn and other existing social networks, as well as Bing, Google and other search tools. We hope to encourage students to re-imagine how our everyday communication and learning tools can be improved by researching, learning and sharing in their everyday lives.”

Users can sign in service with their Facebook or Windows Live account that recognize the service as an app. Once you’ve logged in, you can choose topics and followers you’re interested in. Topics include Travel, Photography, Science, Animals, Cars, Architecture etc. Clicking on the topics you can see users’ searches on it. Users can share their search results with others using Facebook and email. There is also a So.cl bookmarklet available.

So.cl is an experimental service that  allows people to view each other’s searches and be available to third parties. So.cl is open for people aged at least 18 years age.

Image source: the so.cl interface, a snapshot