Airtel Ranked Amongst Top 100 Global Brands

Airtel has been ranked ahead of top global brands such as Citi, Sony, MTN, China Telecom, and Volkswagen. According to a release in Nairobi, Kenya on 24 May, 2012, the global telecommunications company with operations in 20 countries across Asia and Africa, said that the Airtel brand has joined an elite club of global brands by making it to this year's BrandZTop 100 Most Valuable Global Brands list.

With an overall ranking of 71 and brand value of USD 11.5 billion, Airtel has been ranked ahead of top global brands such as Citi (82), Sony (86), MTN (88), China Telecom (90), and Volkswagen (96).

The BrandZ Top 100 Most Valuable Global Brands study conducted by leading global research firm Millward Brown. It is the only brand valuation that takes into account what people think about the brands they buy alongside rigorous analysis of financial data, market valuations, analyst reports and risk profiles.

The ranking is arrived through a continuous in-depth quantitative research on a category-by-category and a country-by-country basis. The research covers some 2 million consumers and more than 50,000 brands in over 30 countries.'