The forum was attended by the Business Development Manager for West Africa, Mr. Emeka Nkpa, Head of Marketing Primlaks, Mrs. Funke Akinloye, Head of Sales Primlaks, Mr Gbenga Johnson as well as brand activators and top dealers from Lagos, Ogun, Oyo, Owerri, Aba, Sokoto, Kano, Kaduna, Delta and Enugu.
Speaking at the forum, Business Development Manager, West Africa, Mr Emeka Nkpa said that, “as a business we have deep insight into the importance of bonding and appreciating our dealers as they form the bedrock of our business expansion and sustainability.”
He added that, “we are here today to dialogue and reward everybody that has contributed to the business in last one year. It is also our wish to get feedback on how we can promote the business in the new financial year”.
Mr. Gbenga Johnson, Head of Sales, Primlaks Limited, while reviewing the trade performance for last year disclosed that, reward for performance and excellence is the front lines of encouraging stake holding which will push for growth and development for both the company and its trade partners.
He said that, in this new year the company is committed to the provision of adequate capacity building, trade intervention, appointment of more distributors, grant credit facilities, develop robust brand activation scheme, training of distributor and actively participate in trade fairs to promote the business.
Responding on behalf of the dealers, Mr. Moses Onuoha, Managing Director, MOLON Agro Enugu, expressed the appreciation of the dealers to the company for always encouraging and rewarding them as he pledged their continuous support for expanding the d.light brand in Nigeria.
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