NB Plc Launches Heineken Magnum In Abuja, PH, Enugu

In order to ante up its leadership position in the Nigerian market Nigerian Breweries Plc (NB) has unveiled Heineken Magnum, an innovation that is appearing in the Nigerian market for the first time. The new product was unveiled to NB’s esteemed consumers and other stakeholders in Lagos and the Central, Eastern and Southern regions of Nigeria.

Heineken Magnum is an impressive 1.5 liter bottle filled with the international premium Heineken lager beer, designed for sharing, and with a cork, ready to pop to any premium occasion. The new product is part of a brand proposition process designed to ensure Heineken, the world’s leading international premium beer, keeps surprising and remains connected to the cosmopolitan and classy Nigerian consumers.

In addition to the major ‘Hat trick’ consumer launch in Lagos on 11-11-11, the events held on separate dates at Presidential Hotel in Port Harcourt, Nike Lake Hotel, Enugu and Nicon Luxury Hotel in Abuja attracted hundreds of customers, distributors and other key stakeholders.

At the Abuja unveiling event held at the prestigious Nicon Luxury Hotel, Hubert Eze, NB Plc Sales Director, said “For the first time Nigerian Breweries is bringing something new that hasn’t been seen in the country. The Heineken Magnum is 150cl of Heineken premium lager beer in a uniquely designed proprietary bottle with a cork. This makes it the only beer that ‘pops’ in the world, this innovation allows Nigerians to share a beer for the first time and can be used for all celebrations.”

Jacqueline van Faassen, Senior Brand Manager Heineken, added that Heineken Magnum contains the same high quality premium Heineken lager beer and should be served in ice in a Heineken ice bucket and with the Heineken “super prestige” glasses to give that super premium impression and for the ‘Perfect Serve’.

The Southern region, which consists of Port Harcourt, Owerri, Aba and Uyo amongst others were represented at the launch of the Heineken Magnum which was a very colourful outing with high expectation and enthusiasm from the guests. Hubert Eze, during his presentation, took the distributors through the innovative processes and journey which led to the new product, attributing the outstanding mileage to the good support the company enjoys from its customers and distributors.

“Heineken Magnum is an innovation that has never been seen in this market before, it is the one and only beer in Nigeria that ‘pops.’ I hereby present this unique innovation to you, Heineken Magnum will be suitable for any premium occasion and celebration, and is the perfect bottle for the forth coming celebrations of Christmas and New Year. The reason for this gathering is because Port Harcourt is significant to Nigerian Breweries distribution chain.” Eze added

At the Coal City unveiling which held at the prestigious Nike Lake resort, Enugu witnessed distributors and customers from Anambra, Ebonyi and Enugu States converging. Hubert Eze also took them through the process of how the brand berths there. The new product was launched by performing (hip-hop dancers that exhibited the versatility and creativity of the company in their dance steps, the act from the new Heineken ‘The Entrance’ TV commercial was on stage, showing dancers and different dance styles from all over the world. NB also used the event to guarantee its distributors and consumers of the continuous production of high quality drinks that meet international standards.

NB Plc was able to get the real, famous actor 'Eric Monjoin', Heineken Man of the World from The Entrance TVC that is currently running on TV, to grace the 11-11-11 launch in Lagos. During the show he demonstrated the ultimate party entrance, as shown in the TV commercial, the perfect occasion for drinking Heineken Magnum.