Facebook partners with eBay on social commerce: Want, Own buttons

As speculated, eBay this week announced the integration of Facebook’s new Open Graph functionality into its Magento and GSI global commerce platforms. At its X.commerce Innovate Developer Conference 2011, the company said the move will allow developers to build new social shopping experiences for millions of consumers and retailers of all sizes.

Today is the last day eBay is running its X.commerce conference in San Francisco launched on October 12. The event marks the official launch of the company’s new X.commerce division, which will target e-commerce software developers, says Reuters.

Both companies have a partnership that allows the purchase of Facebook self-serve ads and Facebook Credits using PayPal, eBays payment system that was just upgraded to offer a new service. The service will let users shop across the Web using just their PayPal email credentials and password and there will be no need in typing the credit card information, billing and shipping addresses etc.