adidas Introduces miCoach Speed Cell Device for Amateur Athletes

As technology continues to play a key role the world today, it’s no surprise that it also continues to play a key role in the aspect of sports. In line with this intersection in sports and technology, one of the leading sport designers in the world, adidas recently announced the launch of their MiCoach Speed cell.

According to adidas, “the new miCoach SPEED CELL is the first device to capture information from motion in every direction and measures key performance metrics including speed, distance and time during practice and competition.

The miCoach SPEED CELL is designed to monitor, evaluate and increase performance of athletes across multiple sports including soccer, football, basketball, tennis and running. The miCoach SPEED_CELL sits inside a specially designed cavity in the outsole of adidas footwear to work seamlessly with the athlete’s equipment.

Itl monitors, evaluates and increases performance of athletes across multiple sports including soccer, football, basketball, tennis and running. Before start training, athletes place it in the outsole of adidas footwear to track their personal stats including average speed, maximum speed, number of sprints, distance at high intensity levels, steps and stride during play.

miCoach Speed_Cell will be available on December 1 for $69.99 at adidas Sport Performance stores, soccer and running specialty stores and www.shopadidas.com.