Facebook Is to Launch Its Music Platform Soon

Facebook is about to launch a long-awaited music platform at its f8 conference in San Francisco on September 22.

As far as it’s known, the new music platform will partner with such third-party music services such as Pandora, Spotify, MOG —which as announced as launch partners—and maybe others. This is opposite to Apple, Google and Amazon’s strategy of hosting music content on their servers.

According to CNBC, if Facebook wouldn’t become a music retailer itself but just offer other services products without threatening them, its music platform could provide a boost in traffic to those that offer free, ad-supported services.

Anyway, the Facebook music launch would be important taking into account Facebook’s huge audience of more than 750 million users. It could provide a new marketplace for recording artists and music publishers.

Earlier this year, Facebook CEO Mark Zuckerberg said that the music platform would fit the vision and “it’s now best to judge Facebook’s growth based on the volume of content users are sharing, rather than on the raw number of active users”. The news have been rumoured for a couple of months after a hacker found evidence of the service, called ‘Facebook Vibes’, on Facebook’s site in June, says Mashable.

This month Facebook music launch would also probably spice up its competition with Apple, which does its annual music event in September. Apple typically updates its iTunes software and upgrades its line of iPods in September. In August, Facebook presented new photo tagging options following its rival Google+.