2011 MarketingWorld Awards Unveiled in Nigeria

In order to recognize brand excellence at national level, celebrate outstanding marketers who have helped enhance the image of Nigeria and significantly contributed to its economy, a leading business magazine that plays a central role in the marketing, advertising and media industries in Africa, MarketingWorld has unveiled its annual showpiece awards for 2011.

The MarketingWorld awards (MWA) is slated for December 3, 2011 and will be held at Oriental Hotel in Lagos. According to MarketingWorld, the Awards will be organized in three categories including; Organization Awards, Award for Brand Excellence, and Individual Awards highlighting the importance of each key player in the marketing arena in Nigeria. Up to 25 winning brands will be recorgnized and awarded prizes including; plaques and certificates.

The winners in each category will highlight brands that deliver a full spectrum of maintaining the highest standard of quality, exemplify creativeness, developing a corporate culture and provide positive benefits that exceeds customers and stakeholders’ expectations. The prestigious Awards reward brands that exhibit excellence in upholding concrete marketing strategies, display uniqueness and among offerings, convey clear message to its consumers and stand out from the competition.

Shortlisted names will be announced on October 15, 2011. For organization Awards Categories: Best Marketing Campaign of the Year, Impactful retail Design & Merchandising, Agency of the Year (Ad, Digital and Outdoor), Best use of social Media in Marketing, Newspaper of the Year, News Chanel of the Year, Radio Chanel of the Year, PR agency of the Year.