Guinness World Records is updating its image with a global campaign aimed at engaging a fresh generation with its renowned publication. The brand is to make its consumer website central to its strategy, and is positioning it as an online world records platform.
The site, created by Untitled, will feature books, games and TV shows. It has been designed to appeal to seven to 11-year-olds and will be launched later this month. The site is billed as a ‘record-breaking’ platform that will enable fans to try to set world records, which will be authenticated by official adjudicators. Successful record-breakers will feature on the site.
The overhaul includes a digital marketing push in the UK. The campaign, created by Holler, will roll out next month, to coincide with the publication of Guinness World Records 2012.
Guinness is inviting fans to take part in a Facebook competition to win a ‘record of a lifetime’ and appear in the 2013 book. Meanwhile, the 2012 annual will feature augmented reality content, with exclusive videos of record-breakers.
Oh! my God... What a record! LOL
ReplyDeleteThere is no denying that more seasoned era is not happy with this new age advertising. They are quite satisfied with daily papers and other conventional promoting modes like radio and TC communicates.weblink
ReplyDeleteThe terms digital marketing and social media has been interwoven together in a manner that they appear to be utilized reciprocally. http://merchantside.com/
ReplyDeleteI am very happy to discover your post as it will become on top in my collection of favorite blogs to visit.business listing in Houston
ReplyDeleteIf you live in the US and you want to search sites in China or the UK, you may find that you are unable to do so. Buy Proxies
ReplyDelete
ReplyDeleteIf you’re looking for excellent Workers.We are here to provide Internet Marketing services and help people. We offer NICHE Relevant Manual Blog Comment Service , We can rank you for any keyword on Google I will be very happy to offer my service to you. Please feel free to message me and talk about any queries
Amazing, this is great as you want to learn more, I invite to This is my page.
ReplyDeletemason soiza
I wanted to thank you for this excellent read!! I definitely loved every little bit of it. I have you bookmarked your site to check out the new stuff you post.
ReplyDeleteMason Soiza
Pretty good post. I just stumbled upon your blog and wanted to say that I have really enjoyed reading your blog posts. Any way I'll be subscribing to your feed and I hope you post again soon. Big thanks for the useful info. Posicionamiento SEO
ReplyDeleteIn this particular article, you will see a summary, satisfy browse this post. information
ReplyDeleteI just want to let you know that I just check out your site and I find it very interesting and informative.. Low cost digital marketing
ReplyDeleteit was a wonderful chance to visit this kind of site and I am happy to know. thank you so much for giving us a chance to have this opportunity.. niche relevant manual blog comment service
ReplyDeleteI admit, I have not been on this web page in a long time... however it was another joy to see It is such an important topic and ignored by so many, even professionals. I thank you to help making people more aware of possible issues. niche relevant manual blog comment service
ReplyDeleteIt is critical to utilize specialty significant niche relevant blog commenting when we comment on a blog to creating a backlink. niche relevant backlink Blog Comments is a secure and nice link building constructing method you can get all true first-rate links and the boosting up of your site.
ReplyDeleteInfluencer marketing involves collaborating with influential individuals to promote a brand or product.
ReplyDeleteDigital Marketing Agency
Inbound marketing involves conducting competitor analysis to identify opportunities.
ReplyDeleteinbound marketing strategy
SEO can help you understand your target audience better. SEO consultants who get results
ReplyDelete"By leveraging advanced forecasting techniques, businesses can better allocate resources."
ReplyDeletea Women of Vision