In a bid to identify and celebrate creative professionals in the integrated marketing communication industry, Association of Advertising Agencies of Nigeria (AAAN) has unveiled a line-up of activities for the 2011 Lagos Advertising and Ideas Festival (LAIF) Awards which will commence between August 1 and October 22.
According to AAAN, the intention is to continue to encourage practitioners to greater heights in the development of strong and original ideas and the execution of such ideas and an opportunity to show that the marketing communication field is what brands the world. The association also commended the media for the good coverage it gave to past editions hoping that this time around the media will continue to give the 2011 LAIF awards good publicity.
This year’s edition of the award has been expanded and the activities, which would culminate in an award dinner on October 22 start with the entry for the award, which opens on August 1 and closes on September 9, verification of the entries on September 23, juror sitting between September 26 and 30, seminar and exhibition on October 13.
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